GLOBAL FOOTWEAR GIANT NIKE BEGAN AS THE COLLABORATION OF UNIVERSITY OF OREGON RUNNER PHIL KNIGHT AND HIS COACH, BILL BOWERMAN. THE DUO STARTED OFF AS A SMALL-SCALE FOOTWEAR DISTRIBUTOR, AND THEIR COMMITMENT TO RESEARCH, INNOVATION AND EFFECTIVE MARKETING TRANSFORMED THEM INTO THE GLOBAL CORPORATION AND UNDERGROUND YOUTH CULTURE ICON THAT THEY ARE TODAY.