SINCE 1991, WHEN MISS SIXTY LAUNCHED ITS FIRST WOMEN'S JEANS COLLECTION, THE BRAND'S ATTENTION HAS BEEN FOCUSED ON CONTINUOUS INNOVATION, ORIGINALITY AND VARIETY IN DENIM STYLES DESIGNED WITH COMPLETE CONSIDERATION OF THE FEMALE BODY. ITS EXUBERANT BRAND OF FEMININE GLAMOUR CONTINUES TO SET TRENDS AND IMPOSE STYLES.