DESIGNER CHLOE LONSDALE HAS DENIM IN HER BLOOD: HER FATHER, TONY, FOUNDED THE JEAN MACHINE, THE FIRST BRITISH DENIM EMPORIUM, MOTHER CHEKKIE MASKELL WAS A MODEL FOR THE ORIGINAL MADE IN HEAVEN DESIGNS AND HER GODFATHER STARTED MADE IN HEAVEN IN 1969. IT WAS ONLY NATURAL THAT LONSDALE EVENTUALLY REVIVE THE MADE IN HEAVEN BRAND, WITH ONE GOAL IN MIND: TO RE-ESTABLISH IT AS THE PREMIUM BRITISH JEANS LABEL. SHE IS NOW WELL ON HER WAY TO ACHIEVING THIS, WITH MAJOR FASHION PUBLICATIONS HAILING ITS MODERN REINCARNATION. MIH JEANS IS THE NEW BRAND OF THE MOMENT.