INVENTED IN 1873 BY BAVARIAN IMMIGRANT LEVI STRAUSS, LEVI'S JEANS ARE THE ORIGINAL, AUTHENTIC JEANS. THEY ARE THE MOST SUCCESSFUL, WIDELY RECOGNIZED, AND OFTEN IMITATED CLOTHING PRODUCTS IN THE HISTORY OF APPAREL. LEVI'S CONTINUES TO DEFINE JEANS WEAR WITH THE WIDEST RANGE OF PRODUCTS AVAILABLE, FROM QUINTESSENTIAL CLASSICS AND FAVORITE FITS TO THE LATEST UPDATES OF ICONIC STYLES.