FIRST LAUNCHED IN 2006, THE NAMESAKE LINE OF CHANEL'S INFAMOUS CREATIVE DIRECTOR FEATURES DESIGN-CONSCIOUS INTERPRETATIONS OF MODERN BASICS LIKE JEANS, T-SHIRTS AND TAILORED KNITWEAR. ITS MONOCHROMATIC PALETTE AND SKINNY SILHOUETTES DEFINE A CONTEMPORARY LIFESTYLE BRAND THAT WILL APPEAL TO A CHIC URBAN AUDIENCE.