IN 2005 MUSICIAN PHARRELL WILLIAMS AND HIS MANAGER ROBERT WALKER, PARTNERED WITH JAPANESE FASHION ICON NIGO TO LAUNCH TWO LINES OF LUXURY CLOTHING, BILLIONAIRE BOYS CLUB AND ICE CREAM. THE BRANDS ARE FOCUSED ON HIGH-END LUXURY SPORTSWEAR. ALL OF THE ITEMS ARE PRODUCED IN VERY LIMITED QUANTITIES, USING ONLY THE HIGHEST QUALITY MATERIALS MANUFACTURED IN JAPAN. THE BRANDS ARE KNOWN FOR THEIR UNIQUE STYLE, BRIGHT COLORS AND INNOVATIVE PATTERNS, INFLUENCED BY CLASSIC DESIGN AND VINTAGE STYLE.