SINCE THE BRAND'S CONCEPTION IN 1989, G-STAR'S EMPHASIS ON DELIVERING JUST THE PRODUCT, HAS MADE IT A WORLDWIDE LEADER IN INNOVATIVE, CUTTING-EDGE DENIM TRENDS. COMBINING MILITARY INFLUENCES WITH PIONEERING USES OF RAW DENIM AND EXPERIMENTAL WASHES, G-STAR'S AUTHENTIC DETAILS AND FUNCTIONAL ATTRIBUTES GIVE THE BRAND A STRONG IDENTITY AT ONCE ALTERNATIVE AND TRADITIONAL, FUTURISTIC AND CAUTIOUS, AND FAR-REACHING AND EXPERIMENTAL