THE COLLECTIVE VISION OF THE GRAAH FAMILY: MORTEN, JOHANNES AND ALEXANDER, DR. DENIM IS ABOUT BANG, SMOKE AND ROAR. LIKE A SCREAMING V8 WITH 500 HP, DR. DENIM'S MOTOR STRENGTH COMES FROM WORKING AND FOLLOWING A STRONG VISION OF MAKING THE PERFECT PAIR OF JEANS, OVER AND OVER AGAIN. DR. DENIM: A BRAND OF EXPERIENCE, CREATIVITY AND PASSION, A MATTER OF LIFE AND DENIM.