ITALIAN DESIGNER RENZO ROSSO FOUNDED DIESEL IN 1978, WITH THE GOAL OF CREATING AN UNCONVENTIONAL LINE OF APPAREL THAT COULD ESCAPE THE FASHION INDUSTRY'S SLAVISH TREND-FOLLOWING. GIVING HIS DESIGN TEAM BROAD STYLISTIC FREEDOM, THE LABEL GREW INTO A PIONEERING INTERNATIONAL DESIGN COMPANY THAT TODAY PRODUCES A WIDE RANGE OF CUTTING-EDGE DENIM, APPAREL AND ACCESSORIES.