D.A.T.E. WAS ESTABLISHED IN 2004 IN LONDON WHEN TWO DESIGNERS AND TWO MARKETING STUDENTS MET AND DECIDED TO SHARE THEIR PERSONAL KNOWLEDGE TO CREATE THE FIRST D.A.T.E. SNEAKERS. CREATIVITY, EXPERIENCE AND ACADEMIC KNOWLEDGE LEAD TO THE CONCEPT OF A HIGH QUALITY PRODUCT, A SHOE ABLE TO LIVE UP TO THE STANDARDS OF THE MADE IN ITALY TRADITION THROUGH AN ACCURATE CHOICE OF TEXTILES AND LEATHERS COMBINED TO A HIGHLY QUALIFIED CRAFTSMANSHIP.