CHEAP MONDAY WAS BORN IN 2000 WHEN FRIENDS ORJAN ANDERSSON AND ADAM FRIBERG RELEASED THEIR SIGNATURE SKINNY, UNWASHED TIGHT JEAN IN 2004 AS A LOW-BUDGET ALTERNATIVE TO THE EXPENSIVE DENIM BRANDS THEY STOCKED. THE FIRST 800 PAIRS SOLD OUT WITHIN WEEKS, AND CHEAP MONDAY WAS BORN. IT DEVELOPED INTO A FULL BRAND BY 2005 AND NOW THE HIGH-FASHION, HIGH-ATTITUDE DENIM AND APPAREL IS AVAILABLE WORLDWIDE STILL AT COMPETITIVE PRICES.