FRENCH RECORD LABEL AND CLOTHING BRAND APRIL 77 FUSES THE CREATIVE ENERGY OF ROCK AND ROLL WITH WEARABLE FASHION, BRINGING CIGARETTE PANTS, STUDDED MOTORCYCLE JACKETS, ZIPPED EMBELLISHMENTS AND PUNK-ROCK ATTITUDE TO LIFE. AND LIFE IMITATES ART IN THIS VERSATILE COLLECTION. OUR CLOTHING IS MUSIC, AND MUSIC LIVES ON OUR CLOTHING.