ALEXIS BITTAR LAUNCHED HIS EPONYMOUS JEWELRY COLLECTIONS IN THE EARLY 90S; BUT THE BROOKLYN NATIVES ARTISTIC FLAIR WAS EVIDENT LONG BEFORE THEN. AT AGE 22 BITTAR BEGAN DESIGNING AND MAKING LUCITE AND SEMI-PRECIOUS JEWELRY, SELLING IT ON THE STREETS OF SOHO. BITTAR'S BOLD DESIGNS QUICKLY CAUGHT THE EYE OF STORE BUYERS FROM WORLD-RENOWNED MUSEUMS, LUXURY DEPARTMENT STORES AND HIGH-END SPECIALTY BOUTIQUES- BOTH NATIONWIDE AND OVERSEAS.