OVER A 14 YEAR CAREER, BRAZILIAN FASHION DESIGNER ALEXANDRE HERCHCOVITCH HAS GONE BEYOND EVERY LIMIT. INFLUENCES OF HIS ORTHODOX-JEWISH SCHOOL UPBRINGING AND ALTERNATIVE NIGHT CIRCUIT HANGOUTS FORMED A STYLISTIC BASE FOR HERCHCOVITCH, WHICH PERSISTS TO THIS DAY, GAINING IN DEPTH AS HIS WORK REACHES NEW LEVELS OF MATURITY. NEVER FAILING TO OUT-DO HIMSELF SEASON AFTER SEASON. HERCHCOVITCH'S STYLE ADDS NEW EXPERIMENTS FROM THE CUT, MATERIAL AND MODEL OF HIS GARMENTS.