FOUNDED IN STOCKHOLM IN 1996 BY FOUR CREATIVE TYPES, ACNE'S AMBITION WAS TO ESTABLISH AND DEVELOP A LIFESTYLE BRAND THROUGH DESIRABLE PRODUCTS WHILE HELPING OTHERS TO BUILD THEIR IDENTITIES. THE SUBTLE LUXURY AND UNDERSTATED ITEMS ORIGINATES FROM THE ETHOS THAT THE CLOTHES SHOULD FEEL LIKE SOMEONE'S WARDROBE. COOL AND PERSONAL. THE RESULT IS THAT NOTHING DOMINATES ANYTHING ELSE, YET EVERY PIECE IS EFFORTLESSLY STYLISH.